Yes, I get it. Somebody said they wanted a coherent design philosophy to be reflected in all your models. Perhaps he said "When somebody looks at a Volkswagen, they should know immediately that it's a Volkswagen!"
You know what? You've probably achieved that goal. Great, eh?
Err, no, actually.
When you stick so closely to such a design goal, you end up with all your models looking the same, except some are bigger than others. Personally, if I could afford to splash out £50,000 on a Touareg I'd really want it to not look like a Polo on steroids. I'd want it to stand out from the crowd, not to get lost in the car park.
Line up your models side-by-side and the only ones that look much different from the front are going to be the Golf and the Beetle. Everything else is just a slightly larger version of the one before.
And while it's your turn in the spotlight, let's talk about the Touran. Yes, OK, we all know it's just a van with windows, really, but could you have not tried a bit harder to disguise that fact? Look at Vauxhall's new Zafira, for example or even Mazda's (admittedly fussy) 5.
One word: Dull.
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